Beam Suntory unveils luxury spirits in India

Alcoholic beverages company Beam Suntory introduces an exclusive range of luxury, limited edition spirits in the Indian market for the first time.

The US-based subsidiary of Suntory Holdings Limited of Japan stated that its Yamazaki 55-year-old single malt, Hibiki 21-year-old blended whisky, Bowmore Timeless 31-year-old and Bowmore x Aston Martin (10, 15, and 18 years) will be exclusively available at the Delhi Duty Free Store (DDFS) at the Indira Gandhi International Airport, New Delhi.

The firm stated that since these products are extremely limited edition, consumers interested in purchasing them will have to pre-order on DDFS' website.

"Known as some of the world's rarest and sought-after whiskies, these brands have a rich heritage and legacy being a perfect combination of innovation and special limited editions truly coveted by discerning whisky consumers all around the world," noted Beam Suntory in an official statement on Friday.

"It is an honour to be able to introduce some of the world's most exclusive brands from the Beam Suntory portfolio to our Indian consumers and give them an opportunity to access some of the rarest and most sought-after whiskies in the world," said Juan Azqueta, Global Travel Retail marketing manager ISC & MEA, Beam Suntory.